Product/ Service: We are both. A monthly subscription service that provides products of Face cleansing mask and false lashes.
Segment/ Target Market: Our target market is to FEMALES. A daily used of our products if wanted. The age group markets to 16-55 in the United States. Our benefits Sought is “TO BRING AN ENHANCED VERSION OF YOU TO LIFE”
Positioning Strategy: User- FEMALES
Benefit- The convenience of having your products automatically arrive to your door every month
Competitive- Our competitors are drugstores
Functional Benefits- The benefits we provide is a wide array of new facial products on the market without our having to leave your home. I prosses of having to choice the newest trends would be eliminated.
Emotional Benefits: The security that you’ll always receive a product meant for your skin type and the newest trends in lashes.
Self-Expressive Benefits: The benefits to our services are facial masks that would help cleanse, detox and nourish your skin, with the added trend of a month supply of new beautiful lashes delivered to your door. Always available , Always trendy and Always enhanced.